PVH
The assignment
PVH is one of the world's largest and most popular clothing companies and has been in existence for almost 140 years. With as many as 40,000 employees across 40 countries, they work hard every day to live up to PVH's values of "fashion forward - for good. In 2019, PVH achieved sales of $9.9 trillion with the 9 major fashion brands under the brand.
People's Place was the name of the first Tommy Hilfiger store. Tommy, then a college student opened his first jeans store in his home town of Elmira, New York. People's Place became a place where people came together for fashion and music. When a company restaurant and café was added to Tommy Hilfiger Europe's office in 2010, it was named People's Place. That location on the Stadhouderskade in Amsterdam has grown into a versatile catering concept within PVH, which is the parent company of Tommy Hilfiger and Calvin Klein. The delicious nutritious dishes can be picked up or delivered to your home in Amsterdam.
We were very excited when PVH approached us for a new landing page for their catering concept: People's Place +. The assignment was to use a Wordpress template to build a landing page where employees can easily order lunch. This landing page needed attractive pictures with clear text and the logo. There also had to be a clear call to action to the order system of PVH: Lightspeed Order Ahead. In addition, the contact details of both People's Place Plus and PVH had to be clearly stated.
Easy lunch ordering
People's Place + uses Order Ahead or online ordering platforms from Lightspeed where the customer can place their order directly. One is used for lunch deliveries in the area around the office campus and the other is used for retail to order groceries for home delivery within Amsterdam. Due to good communication with PVH, we created a clear landing page in a short period of time. The informative landing page is the online business card where people see what People's Place + stands for and where employees are easily directed to order their lunch in Lightspeed Order Ahead.
The Result
Thanks in part to PVH's excellent input, we were able to set up a sleek landing page in 1.5 months using Wordpress. Since Lightspeed's Order Ahead leaves little room for implementing your own house style, this landing page is a nice business card online. Customers can easily order lunch via the landing page we created in Wordpress!
Due to the good cooperation with PVH we are now working on a second project. So keep a close eye on our website!
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