The assignment

Groen doet Goed's main goal is to introduce children to the fun in playing outdoors. The experience, motivation and enthusiasm for a repeat visit to the website were key factors during this project. We developed an online platform to inspire children about the fun activities they can do outdoors, together with their friends.

Play outside and share

Groen doet Goed was designed with a main user in mind; children. This led to a well thought-out design and accompanying content. Special care was taken into account when picking out the colours, so they work best for the target group.

The Result

Prior to this redesign, Groen doet Goed was mainly an informative website. We headed into another direction and created an interactive platform that offers targeted outdoor activities to children. With a personal account, activities can even be stored and shared. The result? A responsive and user-friendly website that inspires children to undertake activities outdoors in their own neighbourhood.

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